Associate Director, Planning & Strategy
Core
Lead digital media planning for healthcare and life sciences clients across search, display, video, email, mobile, and programmatic channels.
Role type
Senior IC media planning director
Builds
Integrated digital media plans and campaign optimizations
Domain
Healthcare marketing / Digital media buying
Required skills
Digital media planning, audience insights, budget management, vendor relationship management, performance reporting, client presentation, Microsoft Excel, Microsoft PowerPoint, DoubleClick Campaign Manager, DoubleVerify, Bionic, US healthcare media planning
Preferred skills
AI tool usage, content/creative/channel influence, US and Canadian healthcare audience experience, media compliance knowledge
Responsibilities
Develop integrated digital media plans using audience insights and channel strategy, Lead client-facing media planning discussions and presentations, Manage media budgets and vendor relationships, Collaborate with Analytics to review campaign performance and identify optimizations, Partner with Creative, Content, Strategy, and Client Services to align media plans with business outcomes