Cluster E Commerce Manager
Core
Develop, implement, and optimize e-commerce and digital marketing strategies for a hotel portfolio to maximize online revenue and direct bookings.
Role type
Cluster E-Commerce Manager
Builds
Direct booking channels, OTA listings, and digital campaign performance for a multi-hotel portfolio.
Domain
Hospitality / Digital Commerce
Deliverable
product features
Required skills
E-commerce strategy, direct booking optimization, OTA management, rate parity monitoring, digital campaign analysis, SEO coordination, cross-functional collaboration
Preferred skills
Hospitality industry experience, multi-property management, emerging technology adoption
Technologies
Central reservation systems, channel managers, OTA extranets, metasearch platforms, booking engines, paid advertising platforms
Responsibilities
Manage daily distribution activities across CRMs and OTAs; monitor rate integrity and resolve parity issues; optimize website conversion and content; analyze performance data to drive commercial action; coordinate digital campaigns and advertising spend.
Seniority
Mid-level, hands-on IC