Group Director, Experience Strategy
Core
Lead omnichannel and personalized experience strategies for life sciences brands, focusing on HCP and patient journeys.
Role type
Senior IC Group Director, Experience Strategy
Builds
Omnichannel plans, content strategies, and implementation documentation for pharma clients
Domain
Life Sciences / Pharmaceutical Marketing
Deliverable
product features
Required skills
Omnichannel strategy, Experience strategy, Digital strategy, Data analysis, Journey mapping, Marketing automation, CRM platforms, AI frameworks
Preferred skills
Oncology domain expertise, Healthcare marketing experience
Technologies
Miro, Mural, Airtable, Veeva, Salesforce Marketing Cloud, Adobe, Microsoft Office
Responsibilities
Lead execution of Experience Strategy deliverables, analyze qualitative and quantitative data to generate insights, collaborate with senior leadership on new business initiatives, ensure alignment with brand strategy
Seniority
Senior, hands-on IC
