Digital Lead WELEDA Benelux
Core
Lead the digital strategy and roadmap for WELEDA Benelux, driving growth in brand visibility, conversion, and customer relationships across omnichannel marketing.
Role type
Senior Digital Marketing Lead (Strategy & Team Leadership)
Builds
Digital roadmap, team capabilities, and integrated marketing campaigns for WELEDA Benelux
Domain
FMCG / Beauty / Cosmetics
Deliverable
product features
Required skills
Strategic digital marketing, team leadership, omnichannel marketing, CRM and marketing automation, search marketing (SEO/SEA), e-commerce activation, data-driven decision making, stakeholder management, external partner management
Preferred skills
FMCG and/or Beauty industry experience, AI applications in marketing
Technologies
CRM, marketing automation platforms, search engines, social media platforms, e-commerce platforms
Responsibilities
Translate marketing strategy into a digital roadmap; lead and develop a team of three digital specialists; collaborate with Product Marketing, Sales, E-commerce, and Global Marketing; manage digital budget and prioritize high-impact projects; make digital performance measurable through KPIs and dashboards.
Seniority
Senior, hands-on IC with team leadership