Business Analyst, MarTech
Core
Support the analysis of MarTech business problems, document requirements, and assist with the operation and optimization of marketing technology platforms focusing on customer retention, loyalty, and lifecycle marketing.
Role type
Business Analyst (MarTech)
Builds
MarTech solutions for loyalty, CRM, lifecycle messaging, personalization, and store activation tooling
Domain
Retail / Marketing Technology
Deliverable
product features
Required skills
Requirements elicitation, process mapping, data analysis, Agile methodologies, stakeholder engagement, documentation
Preferred skills
Retail industry knowledge, familiarity with MarTech platforms (High touch, Klayvio, CDPs, Iterable), experience with loyalty programs
Technologies
High touch, Klayvio, CDPs, Iterable
Responsibilities
Document functional and technical specifications for MarTech solutions, gather and document feature requirements, facilitate communication between marketing, retail, and technical teams, break down epic-level requirements into actionable tasks, analyze user feedback and performance data to identify optimization opportunities
Seniority
Junior, entry-level (1+ years experience or internship)