Performance Marketing Specialist
Core
Manage paid digital acquisition campaigns to optimize media spend, traffic quality, conversion, and revenue for an e-commerce business.
Role type
Performance Marketing Specialist (Paid Media & E-commerce Growth)
Builds
Scalable paid media campaigns across Google Ads and Meta Ads driving e-commerce sales
Domain
E-commerce, Retail, Home Textiles
Required skills
Google Ads, Meta Ads, GA4, Google Merchant Center, Product-feed management, Audience segmentation, Bidding strategies, Creative testing, Landing-page optimization, CRM campaign management, Tracking & attribution, Budget management, Data analysis
Preferred skills
Google Tag Manager, Meta Pixel/Conversions API, Looker Studio, Snapchat advertising, TikTok advertising
Technologies
Google Ads, Meta Ads Manager, GA4, Google Merchant Center, Google Tag Manager, Meta Pixel, Conversions API, Google Sheets, Excel, Looker Studio
Responsibilities
Execute and optimize Google Ads (Search, PMax, Shopping, Remarketing) and Meta Ads (Prospecting, Retargeting, Catalogue) campaigns; Monitor spend, CPA/CAC, ROAS, and revenue against targets; Optimize bids, targeting, creatives, and campaign structures; Collaborate with creative teams on asset testing and messaging; Manage product feeds and resolve Merchant Center issues; Optimize landing pages and checkout flows; Manage email and WhatsApp campaigns; Maintain accurate tracking and attribution across platforms; Plan seasonal and commercial campaigns; Prepare performance reports.
Seniority
Mid-level, hands-on IC