Analista de Marketing Digital
Core
Execute and optimize digital marketing initiatives for Sika and Klaukol brands, focusing on brand positioning, lead generation, and campaign performance.
Role type
Digital Marketing Analyst
Builds
Digital campaigns, content, and lead generation assets for construction and automotive brands
Domain
Construction / Automotive
Required skills
Google Analytics, Google Ads, Meta Ads, SEO, SEM, marketing automation tools, social media management, content creation, data analysis
Preferred skills
English (intermediate), 2+ years of digital marketing experience
Technologies
Google Analytics, Google Ads, Meta Ads, SEO, SEM, marketing automation platforms
Responsibilities
Execute and track paid media, email marketing, social media, and lead generation campaigns; Manage and optimize digital content aligned with brand strategy; Analyze and report digital KPIs (traffic, engagement, leads, conversions, ROI); Administer digital platforms and coordinate with external agencies; Support product launches, events, and local/regional campaigns; Propose improvements based on data analysis and business opportunities; Collaborate with commercial and marketing teams to ensure strategy execution
