Brand Manager
Core
Develop and implement brand strategies for Hitachi and YORK brands to strengthen market presence and support growth within the Bosch Home Comfort portfolio in Türkiye.
Role type
Brand Manager
Builds
Brand positioning, awareness, and equity for HVAC and building technology brands
Domain
HVAC / Building Technology / Consumer Goods
Deliverable
product features
Required skills
Brand strategy, Integrated marketing communications, Digital marketing, Market research, Campaign management, Stakeholder management, Budget management, KPI analysis, Cross-functional collaboration
Preferred skills
HVAC industry experience, Technical B2B/B2C experience
Technologies
Digital marketing tools, Social media platforms, PR channels
Responsibilities
Develop brand strategies aligned with business objectives, Execute integrated marketing campaigns including digital and events, Manage external agencies and marketing budgets, Monitor brand performance through KPIs, Support product launches and go-to-market strategies, Collaborate with Sales and Product Management
Seniority
Mid-level, hands-on IC
