Senior Manager, Paid Media (Remote)
Core
Lead and evolve the client acquisition engine for a network of veterinary practices through strategic paid media management and team leadership.
Role type
Senior Manager, Paid Media (Strategic Leader)
Builds
Multi-channel paid media campaigns and client acquisition programs for veterinary practices
Domain
Veterinary Services / Performance Marketing
Required skills
Paid media strategy, team leadership, performance optimization, multi-channel advertising, project management, data analysis, stakeholder communication
Preferred skills
Experience with de novo practice launches, agency partner management, scalable process building
Technologies
Paid media platforms, analytics tools, reporting systems
Responsibilities
Lead the Performance team's day-to-day priorities and development; Own paid media performance across an assigned portfolio of practices; Develop and evolve multi-channel paid media strategies; Oversee implementation, tracking, and attribution of paid acquisition channels; Lead performance improvement efforts for underperforming practices; Manage communication and priorities with paid media agency partners.
Seniority
Senior, hands-on IC with leadership responsibilities