Brand Manager - Action Figures, Plush & Imaginext
Core
Local category owner for Action Figures, Plush & Imaginext, translating global strategies into local business and marketing plans for Poland and selected CEE markets to drive revenue and brand growth.
Role type
Senior Brand Manager (Toys & Consumer Products)
Builds
Local commercial plans, marketing campaigns, retail narratives, and consumer programs for licensed and owned toy brands.
Domain
Consumer Goods / Toys / Retail Marketing
Deliverable
product features
Required skills
Category strategy, portfolio management, market/consumer insights, campaign execution, agency management, retail partnership, stakeholder management, data analysis, project management
Preferred skills
Experience with licensed brands, CEE market knowledge, additional CEE language proficiency
Technologies
None stated
Responsibilities
Drive category growth across Poland and CEE markets; Develop and execute marketing and activation plans; Partner with Sales and Retail teams on sell-in materials; Act as the voice of the local market providing insights on trends and competition; Coordinate launches and cross-functional priorities.
Seniority
Senior, hands-on IC