Marketing Manager, Toy Marketing & Activations – Mattel Creations
Core
Lead bespoke partnerships and fan-facing brand activations for Mattel Creations, driving cultural relevance and commercial impact from concept to launch.
Role type
Senior Marketing Manager (Partnerships & Experiential)
Builds
Partnership products, integrated marketing campaigns, and immersive fan experiences (e.g., Comic-Cons)
Domain
Toy & Family Entertainment
Deliverable
product features
Required skills
Partnership management, cross-functional product launch leadership, go-to-market strategy, experiential event execution, project management, fan culture expertise
Preferred skills
Managing junior talent, coaching
Technologies
None stated
Responsibilities
Manage day-to-day operations of external partnerships; lead cross-functional alignment for product development; develop and execute go-to-market strategies; build integrated marketing plans for launches; lead planning and execution of key fan activations and live events
Seniority
Senior, hands-on IC