Senior Digital Marketing Specialist
Core
Execute digital marketing strategy by creating social media assets, short-form video, and campaign creative while managing SEO and performance analytics.
Role type
Senior Digital Marketing Specialist (Creative & Performance)
Builds
Digital-first content, social media campaigns, paid media initiatives, and SEO-optimized web assets for Silfab Solar.
Domain
Renewable Energy (Solar) + Digital Marketing
Deliverable
product features
Required skills
Adobe Creative Suite (Illustrator, InDesign, Photoshop, After Effects, Premiere Pro), SEO, Google Analytics, copywriting, campaign planning, data analysis, brand consistency management, paid media management (LinkedIn, Meta, Google Ads), asset library management.
Preferred skills
B2B or technical industry experience, portfolio of design work.
Responsibilities
Develop and design digital content across social media, paid campaigns, and web; conduct keyword research and support SEO initiatives; monitor performance and generate reports to optimize campaigns; draft creative briefs and copy for various channels; manage timelines and deliverables for digital initiatives.
Seniority
Mid-Senior, hands-on IC
