Director of B2B Marketing, Retail Media - Vendor
Core
Elevate Delivery Hero's retail media network into a globally recognized advertising brand by building and executing B2B brand strategy, demand generation, and trade narratives for CPG brands and media agencies.
Role type
Director of B2B Marketing (AdTech/Retail Media)
Builds
Global B2B brand identity, demand generation funnels, and commercial narratives for enterprise ad revenue.
Domain
AdTech, digital media, e-commerce, retail media networks
Required skills
Global B2B marketing leadership, AdTech/digital media/retail media experience, demand generation, trade marketing, event strategy, sales enablement, product marketing alignment, team leadership in matrix organizations, executive storytelling, cross-functional management
Preferred skills
Scaling ad networks globally, managing significant event/campaign budgets, converting complex AdTech concepts into commercial narratives
Technologies
None explicitly listed
Responsibilities
Define global brand identity and go-to-market positioning; design integrated multi-channel marketing campaigns for lead generation; architect presence at global industry events; create commercial collateral and pitch decks; align with Product Marketing team; lead centralized B2B marketing team and provide strategic direction to regional teams
Seniority
Director, strategic leadership & team management
