Manager, Digital Growth - Performance
Core
Strategic owner of paid media and digital sales efforts driving ticket sales, revenue, lead generation, and fan growth for a soccer club and stadium event portfolio.
Role type
Manager, Digital Growth - Performance
Builds
Ticket sales, revenue, and fan acquisition campaigns across digital and traditional channels
Domain
Sports marketing / Entertainment
Required skills
Paid media strategy, budget allocation, Google Performance (Search/PMAX), performance analysis, cross-functional project management, audience segmentation, creative brief translation
Preferred skills
Data analytics partnership, emerging channel opportunities (OOH/CTV/audio), fan acquisition tactics
Technologies
Meta, Google, Excel, pivot tables, dashboards
Responsibilities
Manage paid media strategy and execution across Meta, Google, and other digital channels; Lead media planning and budget allocation across digital and traditional channels; Own performance analysis and reporting on spend, sales, revenue, CAC, ROAS; Partner with data/analytics teams to develop reporting and attribution capabilities; Continuously optimize campaigns and media plans; Support fan acquisition and lead generation beyond paid media; Project manage cross-functional marketing initiatives
Seniority
Manager, strategic owner with hands-on execution