Recruitment Marketing Lead
Core
Own and lead employer brand and recruitment marketing efforts to drive qualified applications and strengthen position as an employer of choice.
Role type
Lead, recruitment marketing and employer branding
Builds
Recruitment campaigns and employer brand solutions
Domain
Gaming/Entertainment industry + Recruitment Marketing
Required skills
Multi-channel campaign management, Digital marketing, Social media strategy, Paid/earned media, Budget planning, Data analysis, Stakeholder management, Creative direction, Influencer/partner management, Market trend analysis
Preferred skills
Gen Z/early-career targeting, Agency/supplier management, SEM/SEO knowledge, High-volume recruitment experience, Additional languages
Technologies
SEM, SEO, Social media platforms, Paid media channels
Responsibilities
Lead end-to-end recruitment campaigns across digital, social, and paid/earned media channels; Partner with business leaders to identify talent challenges and develop attraction solutions; Plan, execute, and evaluate campaigns including audience, messaging, and KPIs; Build relationships with influencers, agencies, and external partners; Monitor market trends and competitor activity to translate insights into initiatives; Own budget planning and performance tracking to optimize activity.
Seniority
Mid-level, hands-on IC