Senior Digital Marketing Manager
Core
Own and evolve global digital marketing strategy, focusing on AI-driven discovery, search, and website performance to drive customer acquisition and conversion.
Role type
Senior individual contributor digital marketing manager
Builds
Global digital marketing programs, AI-enabled workflows, and high-performing digital experiences
Domain
B2B payments, Education, Travel, Healthcare, and Technology
Required skills
Digital marketing strategy, SEO, SEM, AI/LLM integration, AEO, GEO, website conversion optimization, paid media management, data analytics, cross-functional collaboration
Preferred skills
Building AEO/GEO strategies from scratch, measuring brand visibility in generative search, AI-enabled personalization, B2B demand generation expertise
Technologies
LLMs, AI-powered search platforms, web analytics tools, marketing automation platforms, generative AI tools
Responsibilities
Own global digital marketing strategy across organic and paid channels; Evolve SEO strategy incorporating AEO and GEO; Optimize website performance and conversion rates; Build and operationalize AI workflows for marketing; Manage and optimize paid media programs; Develop measurement frameworks connecting digital activity to revenue
Seniority
Senior, hands-on IC
