Manager, Field Marketing
Core
Build the local face of Red Bull by creating and executing field marketing initiatives across Consumer Collecting, Sports, Culture, and Communications to increase brand visibility and product usage.
Role type
Manager, Field Marketing (IC)
Builds
Local field marketing programs, events, and brand activations
Domain
Energy drink marketing, sports, culture, and university scenes
Deliverable
product features
Required skills
People management, budget management, negotiation, cross-functional collaboration, consumer insights, project management, networking, strategic planning, innovation
Preferred skills
Experience with commercial teams, knowledge of EPC culture, ability to source and train student marketeers
Technologies
Social media, digital tools, event vehicle programs
Responsibilities
Define local ideas and programs to build brand image; manage and coach a team of Field Marketing Specialists (FMSs); develop and manage the regional budget; build networks with local influencers and media; implement logistical systems for warehousing and infrastructure; collaborate with sales and sports marketing teams.
Seniority
Manager, hands-on leadership
