Territory Field Marketing Manager, Events
Core
Drive customer acquisition and brand awareness through high-impact field marketing programs, recruiting and managing field teams for events and big-box retail.
Role type
Territory Field Marketing Manager (Team Lead)
Builds
Field marketing teams and lead-generation campaigns
Domain
Home improvement retail / Event marketing
Required skills
Team recruitment and management, Event logistics coordination, Lead generation strategy, Territory operations management, CRM data management, Budget and expense control
Preferred skills
Experience in fast-paced environments, Ability to work evenings and weekends
Technologies
CRM systems
Responsibilities
Recruit, hire, train, supervise, and develop field marketing teams; Plan and execute high-volume lead generation campaigns; Coordinate event logistics including staffing, scheduling, and materials; Manage and track KPIs including leads, appointments, conversion rates, and ROI; Maintain CRM accuracy and provide performance reporting; Ensure compliance with company standards and partner requirements; Maintain labor and expenses within the budget.
Seniority
Mid-level, hands-on manager