VP, Acquisition
Core
Lead global marketing acquisition strategy to scale new trader acquisition across diverse regions using multi-channel performance marketing.
Role type
VP of Acquisition Marketing (Fintech/Trading)
Builds
Global trader acquisition channels, testing architecture, and scalable growth paths for retail traders.
Domain
Fintech / Online Trading / Performance Marketing
Deliverable
production ML models
Required skills
Global acquisition strategy, performance marketing mastery, multi-million-dollar budget management, data-driven testing architecture, regulatory compliance navigation, team leadership, channel diversification (programmatic, influencer, native), AI-driven automation, multi-touch attribution, media mix modeling.
Preferred skills
Experience in FX/CFDs/crypto/retail brokerage, iGaming, or consumer fintech.
Technologies
Ad platforms, analytics toolsets, automated predictive LTV scoring, dynamic creative optimisation (DCO), multi-touch attribution (MTA), media mix modeling (MMM).
Responsibilities
Lead global client acquisition strategy and accountability for top-line growth, CPA, ROAS, and LTV; Scale mass market trader acquisition across diverse regions; Diversify channels into programmatic, brand consideration, influencer, and native advertising; Champion continuous testing frameworks for ad creative, CRO, and bidding; Oversee evolution of acquisition technology stack; Lead and mentor a cross-functional global acquisition team.
Seniority
VP, strategic leadership & team scaling
