Manager, Qualitative Research
Core
Lead qualitative research projects and manage the qualitative research team to deliver actionable consumer insights and consultative storytelling to clients.
Role type
Manager, Qualitative Research
Builds
Qualitative research studies and client advisory reports
Domain
Consumer Intelligence / Market Research
Required skills
Qualitative research methods (moderation, focus groups, ethnography, in-depth interviews, projective techniques), analytical presentation, consultative storytelling, client relationship management, project management, quantitative research synergy
Preferred skills
Ethnography, Semiotics, Design thinking, UI/UX (via careerplan.io/jobs/744000152582259-manager-qualitative-research-at-nielseniq)
Responsibilities
Drive issue-based analyses and deliver proactive insights, ensure quality of data/analysis/delivery, build strong client relationships, assist in driving innovation in qualitative research techniques
Seniority
Manager, hands-on IC with team leadership
