Director of Sales & Marketing
Core
Develop and execute strategic sales and marketing plans to maximize revenue for a hotel by managing group, transient, and catering sales, analyzing market trends, and overseeing advertising and PR activities.
Role type
Director of Sales & Marketing
Builds
Hotel revenue streams through group, transient, and catering sales channels
Domain
Hospitality / Hotel Management
Required skills
Strategic planning, P&L analysis, budget management, sales team leadership, market analysis, advertising and PR management, performance review, recruitment
Preferred skills
Community organization engagement, product/service adaptation based on guest needs
Technologies
None stated
Responsibilities
Prepare and implement strategic sales plans and annual business plans; Analyze monthly P&L and financial reports to identify deviations; Direct and manage group, transient, and catering sales activities; Survey and analyze competition and market trends; Manage advertising, public relations, and promotional activities; Interview, select, recruit, and develop direct reports; Monitor team performance and manage performance issues.
Seniority
Director, strategic leadership & team management