Head of MICE Sales & Marketing
Core
Lead the Sales and Marketing department for a conference venue, setting commercial direction and personally driving new business acquisition.
Role type
Senior IC Head of Sales & Marketing (MICE/Hospitality)
Builds
External conference revenue and major client accounts
Domain
Hospitality, Meetings, Incentives, Conferences, and Exhibitions (MICE)
Required skills
Sales strategy, business development, major account management, agency relationship management, revenue forecasting, team leadership, pipeline management, CRM proficiency, commercial negotiation, proposal development
Preferred skills
Experience in conference venues, hotels, or hospitality sector, ability to personally win new business, strong networking skills
Technologies
CRM systems, booking systems
Responsibilities
Set sales strategy and commercial discipline, personally drive new business and secure external revenue targets, build and develop a sales team, manage client pipeline and forecasting, present commercial cases to senior stakeholders
Seniority
Senior, hands-on IC