Campaign Director, Creative
Core
Strategic lead for multi-network pitches, developing the overarching campaign idea that connects client insights to NBCU's full portfolio of networks, platforms, and experiences.
Role type
Senior IC campaign director (creative strategy)
Builds
Cohesive, client-focused campaign narratives and pitch materials for multi-platform RFPs
Domain
Advertising, media, and entertainment
Deliverable
product features
Required skills
Brand strategy, cross-platform campaign planning, conceptual thinking, client insight translation, multi-disciplinary team leadership, pitch presentation, sales alignment
Preferred skills
Branded content expertise, partnership marketing knowledge, entertainment industry passion
Technologies
None stated
Responsibilities
Develop unifying big ideas for NBCU's full portfolio; Lead multi-network RFPs and shape campaign narratives; Translate client objectives into campaign frameworks; Partner with Creative, Development, and Activation teams; Structure and oversee pitch materials; Collaborate with Sales to align ideas with client goals; Present concepts internally and externally; Hand off sold campaigns to Creative Directors for execution
Seniority
Senior, hands-on IC
