Content Marketing Manager
Core
Develop and execute content-driven campaigns to attract, engage, and nurture audiences at the top of the marketing funnel, driving database growth and brand awareness for a portfolio of brands.
Role type
Content Marketing Manager
Builds
Content assets (blogs, whitepapers, eBooks, videos, webinars) and audience growth campaigns for portfolio brands.
Domain
B2B Marketing / Content Strategy / Audience Growth
Deliverable
product features
Required skills
Content strategy development, multi-channel campaign execution, lead generation, audience segmentation, data analytics, cross-functional collaboration
Preferred skills
Agile workflow adaptation, strategic planning, performance optimization
Technologies
Social media platforms, email marketing tools, paid media channels, organic search tools, content management systems
Responsibilities
Develop content marketing strategies aligned with brand goals; create compelling content assets; design and implement audience growth campaigns; monitor KPIs and optimize campaign performance; collaborate with media partners and internal teams.
Seniority
Mid-level, hands-on IC
