CDD - RESPONSABLE ACQUISITION PAYANT (H/F)
Core
Piloter et optimiser les campagnes d'acquisition digitale nationales (SEA, Shopping/PMax, Social Ads, Display) pour différentes enseignes de grande distribution.
Role type
Senior Paid Acquisition Manager (E-commerce)
Builds
Digital acquisition campaigns and drive-to-store initiatives for retail brands
Domain
Retail / E-commerce / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media management (Google, Meta, TikTok, Retargeting), budget and performance analysis, agency and media partner coordination, technical tracking and data flow management, strategic planning for omnichannel mix, cross-functional coordination
Preferred skills
Experience with drive-to-store strategies, omnichannel media mix evolution
Technologies
Google Ads, Meta Ads, TikTok Ads, Retargeting tools, analytics platforms
Responsibilities
Pilot national digital acquisition campaigns, monitor budgets and performance to meet business objectives, challenge agencies and media partners, coordinate media activations for commercial operations, analyze performance and formulate recommendations, manage technical aspects of campaigns (tracking, product feeds, catalogs, audiences, conversion tracking), identify and lead tests for new acquisition levers, participate in 2027 acquisition strategy building, coordinate with internal teams (marketing, e-commerce, data, content) and external partners