B2B Growth Marketing Lead - APAC
Core
Senior B2B growth marketer responsible for building a repeatable engine to identify and execute locally relevant campaigns for Wise Business across the APAC region, serving micro and small businesses.
Role type
Senior hands-on IC B2B growth marketing lead
Builds
Integrated B2B acquisition campaigns (self-serve and sales-assisted) for international money transfer services
Domain
B2B Fintech / Cross-border payments
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B growth strategy, market prioritization, customer insight generation, campaign execution, proposition development, performance optimization, cross-functional leadership, hypothesis testing, commercial decision-making
Preferred skills
B2B SaaS marketing, fintech experience, APAC market expansion, early-stage market entry, event-led acquisition
Technologies
Paid search, content marketing, events
Responsibilities
Own B2B growth strategy for APAC; develop and execute locally relevant integrated campaigns; translate customer problems into growth hypotheses and campaign briefs; partner with Product Marketing and Sales on Go-To-Market plans; build business cases for regional investment; identify product improvements from a regional perspective
Seniority
Senior, hands-on IC
