Senior Marketing Technology Specialist
Core
Lead and optimize end-to-end campaign activation for owned digital channels (email, push, SMS) within Salesforce Marketing Cloud, ensuring data alignment and process efficiency.
Role type
Senior Marketing Technology Operations Specialist
Builds
Reliable campaign activation workflows and data pipelines for Domino's digital marketing
Domain
QSR / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Salesforce Marketing Cloud expertise, campaign orchestration, cross-functional coordination, data validation, QA standards, agency management, process improvement
Preferred skills
Salesforce Marketing Cloud certifications, CDP experience, platform migration experience
Technologies
Salesforce Marketing Cloud, Customer Data Platforms (CDPs)
Responsibilities
Build and execute complex campaigns in Salesforce Marketing Cloud; Establish and uphold standards for campaign setup, QA, and data readiness; Monitor campaign execution and escalate risks; Partner with data and engineering teams to ensure audience data accuracy; Develop and maintain activation documentation and guidelines; Identify gaps in orchestration logic and drive resolution
Seniority
Senior, hands-on IC
