Manager, Marketing Analytics
Core
Own executive reporting, marketing CRM governance, and advanced analytics (predictive scoring, attribution, forecasting) to drive budget allocation and operational decisions for marketing and admissions.
Role type
Manager, Marketing Analytics (hands-on IC with team leadership)
Builds
Executive dashboards, predictive lead scoring models, attribution frameworks, and CRM automation workflows
Domain
Higher Education / EdTech / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis
Required skills
SQL, Power BI, Marketing CRM administration, predictive modeling oversight, A/B testing design, stakeholder prioritization, executive communication
Preferred skills
Advanced degree in quantitative field, experience with AI/voice AI workflows, data science practice knowledge
Technologies
Power BI, SQL, LeadSquared, Salesforce, Marketing Cloud, HubSpot, Velocify
Responsibilities
Build and govern executive reporting layers; manage marketing CRM administration and integrations; direct predictive modeling and attribution analysis; lead team development and set reporting standards; resolve competing stakeholder priorities; deliver actionable insights to senior leadership
Seniority
Manager, team leadership