Media Planning Manager
Core
Lead data-informed digital media planning, optimization, reporting, and client communication for healthcare and life sciences brands.
Role type
Senior Media Planning Manager
Builds
Digital media campaigns across programmatic, Google products, YouTube, connected TV, search, and social channels for healthcare/life sciences clients.
Domain
Healthcare / Life Sciences / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital media planning, campaign optimization, budget management, vendor relationship management, client presentation, GA4, DoubleClick Campaign Manager, Prisma, DoubleVerify, Microsoft Excel, Microsoft PowerPoint
Preferred skills
AI tool integration, cross-functional partnership with Media Ops/Analytics/Creative, multi-deliverable timeline management
Technologies
GA4, DoubleClick Campaign Manager, Prisma, DoubleVerify, Google Ads, YouTube, Connected TV
Responsibilities
Develop data-informed media plans using audience insights and channel strategy; Analyze campaign performance to identify optimization opportunities; Optimize digital media campaigns across various digital channels; Manage media budgets, pacing, approvals, and vendor relationships; Present campaign updates, performance insights, and strategic recommendations to clients and stakeholders.
Seniority
Senior, hands-on IC with team management experience
