Marketing & Communication Manager
Core
Define and execute Swiss Marketing, External Communication, and Product/Contract governance strategies to support business growth and transformation for Coface Switzerland.
Role type
Senior Marketing & Communication Manager (Insurance/Financial Services)
Builds
Go-to-market strategies, commercial assets, insurance contracts, and multi-channel marketing campaigns for corporate clients.
Domain
Insurance and Financial Services
Deliverable
product features | dashboards & analysis | client delivery
Required skills
Strategic marketing leadership, market intelligence, demand generation, product management, contract governance, multi-channel communication, SEO/SEA, project management
Preferred skills
CRM/marketing automation expertise, event management, business social network familiarity, localization management
Technologies
Salesforce, Microsoft Dynamics, Eloqua, HubSpot
Responsibilities
Define and execute Swiss marketing and external communication strategy; monitor market trends and competitor activities; design demand-generation strategies; manage end-to-end product activities and insurance contracts; govern marketing and communication activities across digital and offline channels.
Seniority
Senior, hands-on IC