Assoc. Manager, Licensing, Agencies & Retail – PEM (Pan-European Markets)
Core
Lead Mattel's Consumer Products agency model in Turkey and South Africa, ensuring agencies act as strategic extensions to drive royalty, revenue, and brand growth.
Role type
Associate Manager, Licensing & Agency Management
Builds
External agency partnerships, retailer franchise programs, and market-specific growth plans for Consumer Products.
Domain
Consumer Products, Licensing, Retail Franchise Development
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> client delivery
Required skills
Agency management, licensing processes, partner acquisition, commercial negotiations, market forecasting, contract governance, financial acumen, cross-cultural relationship management
Preferred skills
Experience in Turkey and South Africa, emerging market growth strategies, retail execution
Technologies
None stated
Responsibilities
Set commercial targets and performance expectations for external agencies; develop market-specific consumer products plans; lead franchise retail marketing and retailer activations; manage partner pipelines and risk; ensure compliance with brand standards and contractual obligations.
Seniority
Mid-Senior, hands-on IC
