Senior Integrated Connections Manager DACH (w|m|d)
Core
Develop and execute integrated communication and media strategy for Jacobs and L'OR coffee brands in the DACH region, translating business goals into activation plans.
Role type
Senior Integrated Connections Manager (FMCG)
Builds
Integrated communication and activation plans for consumer goods brands
Domain
FMCG / Coffee Industry / Digital Marketing
Deliverable
product features
Required skills
Integrated communication strategy, Media planning, Digital marketing, Social media management, Influencer marketing, Retail media, Consumer journey planning, KPI definition, Campaign analysis, Stakeholder management, Budget planning, Agency management
Preferred skills
FMCG/Food/Beverage industry experience, Agency-side experience, Multi-market experience
Technologies
Social media platforms, Digital marketing tools, CRM systems
Responsibilities
Lead Media, Digital, Social Media, Influencer Marketing, and Retail Media teams; Adapt global campaigns for local markets; Manage agency relationships and budgets; Analyze marketing effectiveness and define KPIs.
Seniority
Senior, hands-on IC