Manager - MEFF Consulting (Vadodara/Gurugram/Chennai)
Core
Manage delivery of marketing effectiveness analytical solutions, specifically Marketing Mix Modeling (MMM) and Matched Market Tests (MMT), to optimize media investments for global FMCG and CPG brands.
Role type
Manager, Marketing Effectiveness Consulting
Builds
Marketing Mix Modeling (MMM) and Matched Market Test (MMT) solutions
Domain
Consumer Packaged Goods (CPG) / Media Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Marketing Mix Modeling (MMM), Matched Market Tests (MMT), media analytics, client relationship management, cross-functional coordination, data storytelling, team mentorship, business growth strategy
Preferred skills
Advanced degree in analytics/mathematics/quantitative discipline
Technologies
Statistical methodologies, data science frameworks
Responsibilities
Execute and deliver MMM and media effectiveness solutions; coordinate cross-functional resources across internal teams, agencies, and clients; translate complex statistical outputs into strategic recommendations; mentor junior analysts; collaborate with sales to expand client engagements
Seniority
Manager, hands-on IC with team leadership