Lead Product Marketing Manager
Core
Drive product-led growth and unified go-to-market strategies for Grab's superapp ecosystem across Mobility, Food, Groceries, E-commerce, and Financial Services.
Role type
Lead Product Marketing Manager (Product-Led Growth)
Builds
Consumer value propositions, habit formation programs, and commercial narratives for a multi-vertical superapp.
Domain
Southeast Asia consumer tech / Superapp / Mobility & Fintech
Deliverable
product features
Required skills
Product marketing, product management, strategy consulting, user growth, engagement, retention, data analysis, AI-assisted workflows, cross-functional collaboration, commercial storytelling
Preferred skills
Generative Engine Optimization (GEO), predictive personas, synthetic research methods, multi-country regional go-to-market experience, multi-user type marketing
Technologies
AI search agents (ChatGPT, Perplexity, Gemini), AI tooling
Responsibilities
Drive product adoption and LTV growth behaviors; support product-led growth workstreams uniting Product, Commercial, and Operations; apply GEO techniques to structure documentation for AI agents; use AI-assisted insights and synthetic personas for discovery; build cross-functional relationships to align on go-to-market vision.
Seniority
Senior, hands-on IC
