Senior Specialist - Channel Activation
Core
Develop and execute offline channel activation strategies, promotional campaigns, and retail initiatives to boost sales and brand visibility for a tire manufacturer.
Role type
Senior Specialist - Channel Activation (Marketing)
Builds
Seasonal and tactical promotions, retail initiatives, channel-specific merchandise, POSM, and performance dashboards.
Domain
Automotive / Tire Manufacturing / Retail Marketing
Deliverable
product features
Required skills
Channel strategy planning, promotional execution, campaign performance analysis, KPI tracking, stakeholder communication, sales enablement, retail rollout management
Preferred skills
Budget management, insight-driven strategy refinement, cross-functional collaboration
Technologies
Performance dashboards, communication toolkits
Responsibilities
Develop activation calendars and track budget spends, plan and execute seasonal promotions, establish campaign objectives and measure effectiveness, prepare communication materials for partners and frontline staff, develop performance dashboards for the sales team
Seniority
Senior, hands-on IC