Sr. Manager, Shopper Marketing - Convenience
Core
Develops and executes Red Bull's Shopper Marketing strategy and long-term vision for the Convenience channel, translating brand campaigns into high-impact retail programs to drive revenue and market share.
Role type
Senior Manager, Shopper Marketing (CPG/Convenience)
Builds
Custom retailer-driven shopper activations, turnkey channel initiatives, and on-brand retail programs for national and regional convenience customers.
Domain
CPG, Retail, Convenience Store Channel
Deliverable
product features
Required skills
Shopper Marketing strategy, Retail program development, Cross-functional leadership, Business acumen, Data analysis, Strategic planning, Agency management, Retail insights translation, Budget allocation, Innovation management
Preferred skills
Field experience, Digital innovation expertise, Category management knowledge
Technologies
None explicitly stated
Responsibilities
Consolidate national shopper marketing programming calendars, determine advertising investment strategies for C&G customers, manage external agency partners, oversee annual budget allocation, devise smart tests and benchmark competitor programs, create custom retail program assets, deliver winning marketing pitches to secure retailer buy-in, lead custom program development for top retailers, drive digital innovation in shopper marketing.
Seniority
Senior Manager, strategic roadmap & execution