Category Development Manager
Core
Develop and execute category management strategies, assortment optimization, and pricing plans for energy drinks to drive growth with retail partners.
Role type
Category Development Manager
Builds
Strategic category plans, assortment strategies, and performance analytics for retail customers.
Domain
Consumer Packaged Goods (CPG) / Beverages / Retail
Deliverable
product features
Required skills
Category management, assortment planning, pricing strategy, syndicated data analysis (IRI, Nielsen, Circana), retail merchandising, stakeholder partnership, business analytics
Preferred skills
CPCM certification, Master's degree, DSD experience, SQL/PowerBI/Tableau proficiency, beverage industry experience
Technologies
IRI, Nielsen, Circana, Tableau, PowerBI, SQL, VBA, Alteryx, ProSpace
Responsibilities
Build relationships with external retailer contacts; oversee assortment/merchandising optimization and new product introductions; leverage data to create analytics and selling stories; lead category development programs and customer business planning; manage planogram creation and store-level processes; deliver analysis on new item introductions and performance.
Seniority
Mid-Senior, hands-on IC