SENIOR TRADE ONLINE ANALYST - 35579
Core
Lead online Trade Marketing strategy and execution in Brazil, connecting Marketing, Sales, and partners to strengthen digital brand presence, drive demand, and increase conversion.
Role type
Senior Trade Marketing Online Manager
Builds
Digital brand presence, online product availability, and omnichannel campaigns for Bosch Power Tools in Brazil
Domain
Consumer Goods / Power Tools / E-commerce
Deliverable
product features
Required skills
Trade Marketing, Digital Marketing, E-commerce strategy, Retail Media, Omnichannel planning, Budget management, KPI analysis, CRM management, Content strategy
Preferred skills
Power Tools industry experience, Advanced English
Technologies
Marketplaces, CRM, Digital Media platforms
Responsibilities
Develop and execute online Trade Marketing and Digital Marketing strategy; Structure activation plans for clients and digital channels; Lead Retail Media strategy with marketplaces and e-commerce partners; Manage digital budget and campaign performance; Monitor traffic, content, and conversion KPIs; Collaborate with Sales, Product, and external agencies
Seniority
Senior, hands-on IC