Senior E-Retail Media Coordinator (Part-Time)
Core
Plan, execute, and optimize digital media campaigns across e-commerce platforms and omnichannel to drive brand awareness, product visibility, and online sales for Mattel's toy brands.
Role type
Senior E-Retail Media Coordinator (Part-Time)
Builds
Paid media campaigns on marketplaces, external display, programmatic, social media, and Google Ads (SEM, Demand Gen, Pmax) for Mattel's global toy portfolio.
Domain
E-commerce / Retail Media / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
E-commerce advertising, digital marketing, retail media, media planning, campaign optimization, data analysis (ROAS, CPC, CTR), asset management, competitor analysis, project management
Preferred skills
Understanding of performance marketing, knowledge of platform algorithm changes, ability to explore new shopper activation opportunities
Technologies
Google Ads (SEM, Demand Gen, Pmax), Programmatic, Social Media, E-shop platforms
Responsibilities
Develop and execute e-retail media plans; Identify target audiences; Create and manage campaign assets; Monitor and optimize campaign performance; Prepare performance reports; Monitor competitor strategies
Seniority
Senior, hands-on IC