Coordinador de Marketing Intelligence & Campaigns
Core
Coordinate and develop Marketing Analytics, Market Intelligence, and Customer Strategy initiatives to transform market and customer data into actionable insights for commercial growth.
Role type
Marketing Intelligence & Campaigns Coordinator
Builds
Marketing campaigns, customer journeys, and performance dashboards
Domain
Marketing Analytics / Market Intelligence
Deliverable
dashboards & analysis
Required skills
Marketing Analytics, Market Intelligence, Customer Analytics, CRM management, Marketing Automation, Audience Segmentation, Customer Journey mapping, KPI definition, ROI analysis, Data visualization
Preferred skills
SQL
Technologies
Power BI, Google Analytics, Salesforce
Responsibilities
Coordinate marketing campaigns from definition to activation and analysis; Analyze campaign performance and monitor KPIs; Integrate data from CRM and digital channels to identify trends; Create and maintain performance dashboards; Conduct market and competitor analysis; Identify and prioritize high-potential customer segments; Coordinate CRM and Marketing Automation initiatives; Identify opportunities to improve CRM data quality and integration.
Seniority
Mid-level, hands-on coordinator