EEMEAI Leader Media Analytics and Marketing Effectiveness
Core
Lead regional commercial performance and development of marketing effectiveness and media measurement solutions across Eastern Europe, the Middle East, Africa, and India.
Role type
Senior regional commercial leader (marketing effectiveness)
Builds
Revenue targets, sustainable pipeline, and expanded client relationships for NIQ's marketing effectiveness business
Domain
Consumer intelligence, media analytics, marketing mix modeling (MMM)
Deliverable
client delivery
Required skills
marketing mix modeling expertise, regional commercial leadership, pipeline management, stakeholder negotiation, team coaching, cross-functional partnership
Preferred skills
experience in FMCG/non-FMCG sectors, fluency in local EEMEAI languages, ability to travel
Technologies
marketing mix modeling platforms, advanced analytics tools
Responsibilities
Secure annual/quarterly revenue targets; set regional growth plans and manage pipeline; lead senior client negotiations and presentations; coach and develop a four-person regional team; act as technical expert to explain MMM methodology and business value; partner with analytics specialists and delivery teams to transition sales to execution
Seniority
Senior, hands-on IC with team leadership
