Creative Strategist
Core
Lead development, messaging strategy, and execution of high-performing creative assets for paid media and direct response channels to drive customer acquisition and engagement.
Role type
Senior Creative Strategist (Paid Media & Direct Response)
Builds
Creative campaigns for digital display, paid social, search, direct mail, and email
Domain
Digital Marketing / Performance Marketing
Deliverable
product features
Required skills
Creative strategy, Paid media execution, Creative brief development, Cross-functional collaboration, Campaign optimization, Project management, Data-driven decision making, Brand consistency, A/B testing, Workflow management
Preferred skills
Customer acquisition focus, Test-and-learn environment experience, Digital asset management, Telecommunications/Technology industry experience
Technologies
Digital display, Paid social, Search, Direct mail, Email, A/B testing tools, Digital asset management systems, Project management platforms
Responsibilities
Lead end-to-end development and execution of creative assets for paid media and direct response campaigns; Execute creative messaging strategies translating objectives and insights into compelling campaigns; Develop full-funnel strategic creative briefs defining objectives, audiences, and messaging; Partner with Marketing Strategy, Media, and CRM teams to align concepts with channel strategy; Guide creative concept development and provide strategic direction for clarity and conversion; Manage production workflows, timelines, and asset delivery; Leverage performance data to refine creative and identify optimization opportunities; Lead testing and optimization initiatives including A/B tests; Establish creative execution best practices and processes.
Seniority
Senior, hands-on IC