Conseiller·ère marketing
Core
Develops and implements pricing and bundling strategies for internet, TV, and cable telephone services to drive acquisition, retention, and profitability.
Role type
Senior Marketing Manager (Pricing & Monetization)
Builds
Pricing strategies, bundled service offers, and discount initiatives for consumer telecom products.
Domain
Telecommunications / Consumer Services
Deliverable
product features
Required skills
Pricing strategy, monetization, financial analysis (P&L, ARPU), data analysis, SQL, strategic planning, budget management, cross-functional collaboration
Preferred skills
Business Objects, advanced data visualization, deep product knowledge of Vidéotron or competitors
Responsibilities
Develop and implement permanent, promotional, and bundling pricing strategies; manage end-to-end major pricing initiatives from ideation to post-mortem analysis; formulate strategic recommendations based on competitive intelligence and business results; collaborate with finance teams to validate offer profitability; align pricing initiatives with budgetary objectives and strategic plans; manage and optimize discount budgets; automate and optimize periodic reporting; advise internal teams and external partners on assigned mandates.
Seniority
Senior, hands-on IC
