Regional Field Marketing Manager
Core
Drive Red Bull's Consumer Collecting strategy, manage field marketing teams, and execute events to maximize brand availability and visibility in university and local markets.
Role type
Senior regional field marketing manager (team leadership & strategy)
Builds
Field marketing campaigns, student marketing programs, and local community events
Domain
FMCG (Energy Drinks), Sports & Culture Marketing
Deliverable
product features | dashboards & analysis | client delivery
Required skills
strategic planning, team leadership, budget management, event execution, stakeholder management, talent development, negotiation, performance evaluation
Preferred skills
FMCG industry knowledge, sports/culture marketing experience, commercial team collaboration, digital recruitment
Technologies
N/A
Responsibilities
Set goals for field teams, coach and evaluate FMMs/FMSs, manage sampling and university program budgets, lead cultural events, build influencer and media partnerships, hire and train field staff
Seniority
Senior, hands-on IC with line management