Senior Manager — ALL Accor Member Experiences (F/M/X)
Core
Define and lead the ALL Accor Member Experiences strategy for ENA, transforming sponsorship assets (e.g., Accor Arena, OVO Wembley) into exclusive 'Limitless Experiences' to drive programme burn and enrich the loyalty value proposition.
Role type
Senior Manager, Experiential Loyalty & Sponsorship Strategy
Builds
Curated member experiences, engagement mechanics (auctions, prize draws), and an experience platform for hotels
Domain
Hospitality loyalty programs, experiential marketing, sponsorship activation
Deliverable
product features | dashboards & analysis
Required skills
Experiential marketing, loyalty program management, sponsorship activation, CRM strategy, influencer marketing, social media amplification, points-based reward structures, event agency management
Preferred skills
Consumer-facing digital platform deployment, multi-country experience
Technologies
CRM platforms, Experience platforms, Social media channels
Responsibilities
Define and lead the ALL Accor Member Experiences strategy for ENA; Maximize sponsorship assets to design and curate exclusive Limitless Experiences; Deploy engagement mechanics such as auctions and prize draws; Lead the ENA deployment of the new ALL Accor experience platform; Drive the group event agency and consultants; Collaborate with Global Sponsoring and Global Loyalty teams; Lead the monthly CRM newsletter and amplify experiences via social media; Own performance tracking with points burned as the primary KPI
Seniority
Senior Manager, hands-on IC with strategic leadership