Senior Media Planner
Core
Senior Media Planner providing media thought leadership, guidance, and end-to-end management of paid digital and traditional media campaigns for pharmaceutical clients.
Role type
Senior Media Planner (Pharma)
Builds
Cohesive media plans, campaign performance management, and actionable media tests for pharmaceutical clients.
Domain
Pharmaceutical marketing, paid media planning and buying
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Media planning and buying process expertise, campaign activation and trafficking, budget reconciliation, RFP management, data analysis for optimization, ad-serving platform management, vendor coordination
Preferred skills
AI-enabled tools for media planning, media planning platforms (Kantar, Media Radar, Pathmatics, MRI), Pharma media experience (DTC, HCP, Payer)
Technologies
Prisma, Campaign Manager 360 (CM360), Double Verify, Adswerve, Excel, PowerPoint
Responsibilities
Act as primary point of contact for media vendors and manage operational communications; Create and manage Prisma campaigns including IOs and trafficking; Lead campaign activation workflows and QA traffic sheets; Manage campaign financial processes and budget reconciliations; Support media plan recommendations and RFP processes; Provide mentorship to junior planners and develop Media POVs.
Seniority
Senior, hands-on IC