Marketing Analyst
Core
Transform data into actionable narratives to shape data-driven marketing strategies and enhance performance.
Role type
Marketing Analyst
Builds
Customer segmentation models, marketing dashboards, and data-driven campaign strategies
Domain
Publishing / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, A/B testing, customer segmentation, data cleaning, dashboard creation (Power BI)
Preferred skills
Python, R, Alteryx, statistical modelling, forecasting, trend analysis
Technologies
SQL, Power BI, Python, R, Alteryx
Responsibilities
Source, clean, and transform data from various sources; Produce customer segmentation models; Analyse customer behaviour to provide actionable insights; Develop and maintain marketing dashboards; Assist in designing and implementing data-driven marketing campaigns; Monitor and evaluate campaign effectiveness using A/B testing; Assist with forecasting and scenario modelling
Seniority
Mid-level, hands-on IC