Marketing Data Analist
Core
Specialist in digital customer insights and performance analysis, translating data into concrete improvements for the digital customer journey.
Role type
Marketing Data Analyst
Builds
Optimized digital customer journeys and data-driven marketing decisions for the energy sector.
Domain
Energy industry + Digital Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, web analytics tools (Piano, Adobe, Google Analytics), A/B testing, data visualization (Power BI), tracking & tagging, business case analysis
Preferred skills
AI applications, large dataset analysis
Responsibilities
Analyze digital customer behavior, needs, segments, and campaigns; set up and evaluate A/B tests; develop and maintain dashboards and reporting; ensure reliable tracking, tagging, and data quality; support decision-making through business case analyses.
Seniority
Mid-level, hands-on IC
