Trade Marketing Manager South America
Core
Manage trade activities, promotions, events, and POS materials for PLT and TT tire brands across South American markets.
Role type
Trade Marketing Manager
Builds
Trade and promotional campaigns, POS materials, institutional events, and loyalty programs for tire brands
Domain
Automotive / Tire Manufacturing
Deliverable
product features
Required skills
Trade marketing, event management, budget administration, supplier negotiation, project management, team leadership, integrated communication planning, merchandising administration
Preferred skills
Portuguese language knowledge, experience with international teams
Technologies
Excel
Responsibilities
Manage creation and production of POS materials for exhibitions and new stores; Develop and implement trade and promotional campaigns; Plan and execute institutional events including plant visits and product launches; Manage loyalty programs for channel development and sell out; Administer annual trade marketing budget and control expenses
Seniority
Senior, hands-on IC with leadership experience