Senior Director, Lifecycle & Customer Excellence Marketing
Core
Architect an AI-driven, real-time customer engagement model to drive customer activation, engagement, LTV growth, and expansion revenue across the customer journey.
Role type
Senior Director, Lifecycle & Customer Excellence Marketing
Builds
AI-powered in-product engagement programs, product-led growth strategies, and omnichannel lifecycle activation frameworks.
Domain
SaaS / AI / Customer Success / Product-Led Growth
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Lifecycle marketing strategy, team leadership, customer journey design, behavioral analytics, predictive intelligence, AI-assisted marketing, real-time personalization, automation technologies, Product-Led Growth (PLG) strategy, customer data platforms, marketing automation, content strategy.
Preferred skills
Telemetry platforms (Mixpanel, Amplitude, Segment), in-product engagement strategies.
Technologies
AI platforms, Customer Data Platforms (CDP), Marketing Automation, Telemetry tools (Mixpanel, Amplitude, Segment).
Responsibilities
Own end-to-end lifecycle marketing strategy and KPIs; build and lead a high-performing team; partner with VP of Customer Excellence to define roadmap; design and execute PLG strategy with AI-driven personalization; establish cross-marketing alignment frameworks; own content strategy for lifecycle marketing; operationalize telemetry into AI-assisted actions; lead AI-powered in-product engagement programs; establish governance for segmentation and experimentation; define and optimize lifecycle KPIs; lead mar tech strategy and vendor partnerships; establish measurement and attribution frameworks.
Seniority
Senior Director, strategic leadership & team building